See who is behind political advertising in Europe.
Search every political advertisement published under the EU Political Advertising Regulation. Find who paid for an ad, how much they spent, who it targeted, and where it ran, all in one open, public European register.
Recent transparency notices
Every political ad in the EU must carry a public transparency notice.
A transparency notice is an official record attached to each political advertisement. Under Regulation (EU) 2024/900, it must clearly disclose who is behind the ad and how it reached you, so every citizen can see the same information.
Who paid
The sponsor or advertiser who funded the campaign, and on whose behalf it was published.
How much
The amount paid for the advertisement and the total spend behind the campaign.
Who it targeted
The targeting criteria used to decide who saw the ad, including any personal-data based targeting.
When & where
The publication period, the medium it ran on, and the election or legislative context it relates to.
The register exists so you can hold political advertising to account.
- Search freely and anonymouslyBrowse and search every notice without an account, login, or tracking.
- See who is behind an adIdentify the sponsor, the funding, and the group that paid for any campaign.
- Understand targetingLearn why an ad was shown to you and what data was used to target it.
- Report a concernFlag an ad that may breach the rules and have it reviewed by the authorities.
The PolAds register brings political advertising transparency into a single public place, so citizens across Europe can see the same information about the ads shaping public debate.
Available in all 27 EU member states
The transparency rules apply across the whole European Union, so PolAds is open to advertisers and publishers in every member state.
- Notices published
- Available, no notices yet
Seen a political ad that looks wrong?
If an advertisement seems to be missing its transparency notice, hides who paid for it, or may otherwise breach the Regulation, you can report it. Reports are reviewed by the competent authorities, filing a report is free of charge.
How reporting works
- Find the ad in the register, or note where and when you saw it.
- Tell us what looks wrong, missing sponsor, unclear funding, or suspicious targeting.
- The relevant authority reviews the report and can request action from the advertiser or publisher.
Good to know
Yes. Searching and viewing transparency notices is completely free and open to everyone. You do not need an account, and no personal login is required.