На фокусРекламодатели и агенции
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
8 мин. четене
Блог
Реални ситуации, един отговор за всички
Подробно разгледани практически случаи за рекламодатели, агенции и издатели. Всеки описва ситуацията, проследява разсъжденията стъпка по стъпка и посочва члена от Регламент (ЕС) 2024/900, на който се основава.
Публикации
Издатели
The European repository is open
The Commission has opened a pilot of the European repository for online political advertisements. What it holds, who has to submit to it and from when, and how PolAds will submit your notices for you.
7 мин. четене
Граждани
What is a transparency notice?
What the transparency notice behind a political advertisement tells you, who must publish it, when it must be there and how to report an advertisement, with a fictional notice explained point by point.
10 мин. четене
Рекламодатели и агенции
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
7 мин. четене
Рекламодатели и агенции
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
6 мин. четене
Рекламодатели и агенции
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
10 мин. четене
Граждани
How do I report a political ad?
Anyone can tell a publisher that a political advertisement breaks the EU rules. How to report one on PolAds, and what happens next.
9 мин. четене
Рекламодатели и агенции
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
8 мин. четене
Издатели
What a publisher has to do
The duties Regulation (EU) 2024/900 places on political advertising publishers, from labels and notices to complaints, and where PolAds fits in.
8 мин. четене
Не сте сигурни дали рекламата ви попада в обхвата на правилата?
Отговорете на няколко въпроса за вашето послание и вижте дали Регламентът се прилага за него.