IzceltsReklāmdevēji un aģentūras
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
Lasīšanas laiks 8 min
Blogs
Īstas situācijas, viena atbilde visiem
Izanalizēti prakses gadījumi reklāmdevējiem, aģentūrām un izdevējiem. Katrā aprakstīta situācija, soli pa solim izklāstīts pamatojums un sniegta atsauce uz Regulas (ES) 2024/900 pantu, uz kuru tas balstās.
Ieraksti
Izdevēji
The European repository is open
The Commission has opened a pilot of the European repository for online political advertisements. What it holds, who has to submit to it and from when, and how PolAds will submit your notices for you.
Lasīšanas laiks 7 min
Iedzīvotāji
What is a transparency notice?
What the transparency notice behind a political advertisement tells you, who must publish it, when it must be there and how to report an advertisement, with a fictional notice explained point by point.
Lasīšanas laiks 10 min
Reklāmdevēji un aģentūras
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
Lasīšanas laiks 7 min
Reklāmdevēji un aģentūras
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
Lasīšanas laiks 6 min
Reklāmdevēji un aģentūras
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
Lasīšanas laiks 10 min
Iedzīvotāji
How do I report a political ad?
Anyone can tell a publisher that a political advertisement breaks the EU rules. How to report one on PolAds, and what happens next.
Lasīšanas laiks 9 min
Reklāmdevēji un aģentūras
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
Lasīšanas laiks 8 min
Izdevēji
What a publisher has to do
The duties Regulation (EU) 2024/900 places on political advertising publishers, from labels and notices to complaints, and where PolAds fits in.
Lasīšanas laiks 8 min
Neesat pārliecināti, vai uz jūsu reklāmu attiecas noteikumi?
Atbildiet uz dažiem jautājumiem par savu vēstījumu un uzziniet, vai uz to attiecas regula.