UtvaltAnnonsörer och byråer
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
8 min läsning
Blogg
Verkliga situationer, ett svar för alla
Genomgångna praktiska fall för annonsörer, byråer och utgivare. Varje fall beskriver situationen, går igenom resonemanget steg för steg och hänvisar till den artikel i förordning (EU) 2024/900 som det bygger på.
Inlägg
Utgivare
The European repository is open
The Commission has opened a pilot of the European repository for online political advertisements. What it holds, who has to submit to it and from when, and how PolAds will submit your notices for you.
7 min läsning
Medborgare
What is a transparency notice?
What the transparency notice behind a political advertisement tells you, who must publish it, when it must be there and how to report an advertisement, with a fictional notice explained point by point.
10 min läsning
Annonsörer och byråer
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
7 min läsning
Annonsörer och byråer
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
6 min läsning
Annonsörer och byråer
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
10 min läsning
Medborgare
How do I report a political ad?
Anyone can tell a publisher that a political advertisement breaks the EU rules. How to report one on PolAds, and what happens next.
9 min läsning
Annonsörer och byråer
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
8 min läsning
Utgivare
What a publisher has to do
The duties Regulation (EU) 2024/900 places on political advertising publishers, from labels and notices to complaints, and where PolAds fits in.
8 min läsning
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Svara på några frågor om ditt budskap och se om förordningen gäller för det.