À la uneAnnonceurs et agences
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
8 min de lecture
Blog
Des situations réelles, une réponse pour tous
Des cas pratiques détaillés pour les annonceurs, les agences et les éditeurs. Chacun décrit la situation, déroule le raisonnement pas à pas et cite l’article du règlement (UE) 2024/900 sur lequel il repose.
Publications
Éditeurs
The European repository is open
The Commission has opened a pilot of the European repository for online political advertisements. What it holds, who has to submit to it and from when, and how PolAds will submit your notices for you.
7 min de lecture
Citoyens
What is a transparency notice?
What the transparency notice behind a political advertisement tells you, who must publish it, when it must be there and how to report an advertisement, with a fictional notice explained point by point.
10 min de lecture
Annonceurs et agences
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
7 min de lecture
Annonceurs et agences
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
6 min de lecture
Annonceurs et agences
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
10 min de lecture
Citoyens
How do I report a political ad?
Anyone can tell a publisher that a political advertisement breaks the EU rules. How to report one on PolAds, and what happens next.
9 min de lecture
Annonceurs et agences
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
8 min de lecture
Éditeurs
What a publisher has to do
The duties Regulation (EU) 2024/900 places on political advertising publishers, from labels and notices to complaints, and where PolAds fits in.
8 min de lecture
Vous ne savez pas si votre publicité est concernée ?
Répondez à quelques questions sur votre message et voyez si le règlement s’y applique.