TRANSPARENCY NOTICE
EU Regulation 2024/900 · Implementing Regulation 2025/1410
Medium: Online advertising
Moderaternes mærkesager
1.The sponsor
- Name
- Moderaterne (Maja Smith Hartmann)
- maja.hartmann@ft.dk
- Address
- Moderaterne/ Christiansborg, 1218 København K, Denmark
- EU establishment
- Based in EU
2.The entity controlling the sponsor
The sponsor did not declare data for this section.
3.The entity paying for the political advertisement
The sponsor (point 1) is the entity paying for this political advertisement.
4.Publication period
- Start date
- 13/03/2026
- End date
- 24/03/2026
5.Total amount for the political advertisement
- Amount (excl. VAT)
- 675,000 DKK
6.Total amount for the political advertising campaign
- Total value (excl. VAT)
- 675,000 DKK
7.Origin of funds
- Funding source
- Private funds (corporate)
8.Calculation methodology
Each sponsor self-reports their monetary contribution and the self-declared value of any in-kind contributions at registration. The total shown is the simple sum of all sponsors' monetary contributions plus the self-declared value of in-kind contributions. Values are frozen at registration confirmation and are not subsequently recalculated or revalued.
Methodology version: v1.0
9.Linked election or initiative
- Political undertaking
- National election: Folketingsvalg 2026
Folketingsvalg 2026 · 24 March 2026
10.Official information about the election
No official information link has been recorded for the election this advertisement is linked to.
11.European repository for online political advertisements
The European Commission has not yet established the European repository for online political advertisements. A link will be published here once the repository is available.
12.Reporting of political advertisements
The complaint window for this transparency notice has closed. You may file a complaint with the national supervisory authority in your country.
13.Previous suspension or discontinuation
No previous publication of this political advertisement, or of an earlier version of it, has been suspended or discontinued for an infringement of Regulation (EU) 2024/900.
14.Use of targeting and advertisement delivery techniques
- Targeting techniques used
- No
- Ad-delivery techniques used
- Not stated
- Uses special data categories
- No
15.Information on targeting and advertisement delivery techniques
No targeting or ad-delivery techniques based on personal data were used for this advertisement.
16.Data protection rights
The processing of personal data in connection with this political advertisement is subject to Regulation (EU) 2016/679 (GDPR). For questions regarding your data protection rights, contact the publisher (TV 2 Danmark, itsikkerhed@tv2.dk).