FeaturedAdvertisers and agencies
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
8 min read
Blog
Real situations, answered once
Worked use cases for advertisers, agencies and publishers. Each one names the situation, walks through the reasoning and cites the Article of Regulation (EU) 2024/900 it rests on.
Posts
Publishers
The European repository is open
The Commission has opened a pilot of the European repository for online political advertisements. What it holds, who has to submit to it and from when, and how PolAds will submit your notices for you.
7 min read
Citizens
What is a transparency notice?
What the transparency notice behind a political advertisement tells you, who must publish it, when it must be there and how to report an advertisement, with a fictional notice explained point by point.
10 min read
Advertisers and agencies
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
7 min read
Advertisers and agencies
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
6 min read
Advertisers and agencies
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
10 min read
Citizens
How do I report a political ad?
Anyone can tell a publisher that a political advertisement breaks the EU rules. How to report one on PolAds, and what happens next.
9 min read
Advertisers and agencies
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
8 min read
Publishers
What a publisher has to do
The duties Regulation (EU) 2024/900 places on political advertising publishers, from labels and notices to complaints, and where PolAds fits in.
8 min read
Not sure your ad is covered?
Answer a few questions about your message and see whether the Regulation applies to it.