Advertisers and agencies
A first campaign, end to end
From registering as an advertiser to a live label on your ad, the PolAds registration steps in order, with the Articles behind each one.
7 min read
Blog
Real situations, answered once
Worked use cases for advertisers, agencies and publishers. Each one names the situation, walks through the reasoning and cites the Article of Regulation (EU) 2024/900 it rests on.
Posts
Advertisers and agencies
Amending a live notice
How an amendment corrects a published transparency notice on PolAds while every earlier version stays on record, and what you can change.
6 min read
Advertisers and agencies
Do I need a transparency notice?
Three questions that tell you whether your message is political advertising under the EU rules, three worked examples, and what follows if it is.
8 min read
Advertisers and agencies
Filing a notice on behalf of a client
How agencies and representatives file a transparency notice in a client's name on PolAds, and what the Regulation asks of them.
10 min read
Advertisers and agencies
The funding step explained
Payers, benefits in kind and why the total you enter on PolAds already includes the in-kind value, step by step and Article by Article.
8 min read
Not sure your ad is covered?
Answer a few questions about your message and see whether the Regulation applies to it.